# Dynamic pricing you can read

> Price every night of the year on rules you can read — seasons, weekends, holidays and demand, inside a floor and ceiling you set.

Santara prices the next twelve months of nights against a per-market season calendar, a day-of-week curve and a holiday calendar, multiplied on your own base rate and clamped inside a floor and ceiling you set.

Every night stores the whole multiplier stack behind its price — base 120 → peak season 1.45 → weekend 1.09 = 189.66 — so a price is something you can check rather than take on faith. Anything beyond your approval threshold is proposed and never published on its own, and a night you priced by hand is never overwritten.

## FAQ

### Will Santara change my prices automatically?

Only within the limits you set, and only after you switch it on. A move beyond your approval threshold is surfaced for you to accept, a night you typed yourself is never touched, and shadow mode lets the engine calculate and log for a month without publishing anything.

### How is this different from PriceLabs?

It is built in, it shows its working for every night, and it prices on a calendar tuned to your market rather than one curve for the whole island. If you already run PriceLabs, connect it and ours stands down: it keeps explaining every night so you can compare, and writes nothing.

### How far ahead does it price?

Up to 500 nights, across every property and room, re-priced nightly.

### What stops it selling a night too cheaply?

A floor built from your own cleaning, linen, consumables and commission costs — never below the cash cost of servicing the stay — plus a ceiling, a cap on how far any single run may move a price, and a rule that never discounts into a sold-out weekend or a holiday window.

---

Canonical page: https://www.santara.ai/dynamic-pricing/
Santara — AI Operations Management Software for Short-Term Rentals