Dynamic pricing
Every night of the year, priced on rules you can read.
A season calendar, a weekday curve and a holiday calendar, multiplied against your own base rate and clamped inside a floor and a ceiling you set. Nothing moves more than you allow, and every price shows its working.
Priced nightly
Prices over time
- Published now
- Suggested
- Base rate
- Nightly range
- Floor to ceiling
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Why tonight costs this
Villa Serena · Sat 24 Jul
- Your base rate
- $120
- Peak season
- ×1.45
- Weekend
- ×1.09
- Suggested
- $189.66
365 nights, each on its own rules
- Peak season ×1.45
- Weekend +9% in peak
- Never below your floor
6:00am
Twelve months of nights, each one priced while you slept — and a note on the three that need you to say yes.
The engine is not the differentiator. Being able to see why tonight costs what it costs is.
What it prices on
The season
Bukit peak, wet-season trough, the September shoulder nobody prices for — a per-market calendar, not one curve for the whole island.
The night of the week
A weekend premium that compresses in peak, where every night is already in demand, and widens in low season, where the weekend is the only demand.
The holidays that actually move demand
Nyepi, Lebaran, Chinese New Year, Christmas, New Year — and the Australian school holidays that move the Bukit more than most of them.
What the calendar is doing
Booking pace against the curve, orphan nights between two stays, and the last week before arrival.
What stops happening
A flat rate all year
The same Tuesday in November and Saturday in July, priced the same, on a market whose peak is twice its trough.
Prices you cannot explain
Every night stores its whole multiplier stack: base 120 → peak 1.45 → weekend 1.09 = 189.66.
Silent moves
Anything beyond your approval threshold is proposed, never applied — and a night you priced by hand is never overwritten.
Selling below cost
A floor built from your own cleaning, linen and commission costs, and a ceiling above which we are mispricing rather than capturing demand.
If you already run PriceLabs
Connect it and our engine stands down for that workspace: it keeps computing and explaining every night so you can compare, and writes nothing. Two pricing engines on one calendar fight each other. You can also run ours in shadow mode — it calculates and logs for thirty days without touching a rate — before letting it publish anything.
First 25 accounts · 17 remaining
Founding operators keep every one of these. Permanently.
- $299 onboarding fee waived, in full
- First 3 months free, then your plan rate
- Price locked for 24 months — you keep founding pricing as list prices rise
- Free white-glove migration from spreadsheets, WhatsApp groups or most platforms
- Direct line to the founders and first access to everything we ship
- No annual contract, no lock-in. Leave whenever you like and take your data with you.
We’re taking 25. We’d rather have 25 operators we can obsess over than 250 we can’t.
FAQ
Common questions
Will Santara change my prices automatically?
Only within the limits you set, and only after you switch it on. A move beyond your approval threshold is surfaced for you to accept, a night you typed yourself is never touched, and shadow mode lets the engine calculate and log for a month without publishing anything.
How is this different from PriceLabs?
It is built in, it shows its working for every night, and it prices on a calendar tuned to your market rather than one curve for the whole island. If you already run PriceLabs, connect it and ours stands down: it keeps explaining every night so you can compare, and writes nothing.
How far ahead does it price?
Up to 500 nights, across every property and room, re-priced nightly.
What stops it selling a night too cheaply?
A floor built from your own cleaning, linen, consumables and commission costs — never below the cash cost of servicing the stay — plus a ceiling, a cap on how far any single run may move a price, and a rule that never discounts into a sold-out weekend or a holiday window.
Get your next morning back.
Founding operator programme — 25 places. $299 onboarding waived, 3 months free, price locked for 24 months.